The Brief:
SWOT Analysis:
Target Audience:
USP:
Ideas:
Research:
We started researching the dangers of plastic waste looking at recent campaigns, tv programs and images etc. We watched tv programs like Our Planet and viewed social media posts which also shared videos and images. Some were really shocking.
After our first pitch and receiving feedback from our peers on 28th March (which I was absent for) we were told that we had no concept, and nor did we have visualisations. After time, thought and more research we started thinking about what small changes can make big differences if each person took part, simple things like recycling at home.
Our second pitch on 25th April, we had decided to change our direction as we felt enough was being done on plastic waste and clearing the beaches. Since the program ‘Our Planet’ aired there had been a noticeable increase in recycling from regular households and businesses.
We went back to the start and researched some more, until we agreed on one, we were both interested in.
Save the Bees:
After some thought we decided on the issue with bees and the matter of them maybe becoming extinct. We looked at recent save the bees campaigns and got some great ideas.
We researched what small changes and steps each of us could do from home to help save the bees from going extinct. Could we make a big difference if each of us took part?
Simple things like planting bee friendly flowers in your gardens and helping exhausted bees by giving them sugar water etc.
Our brief, Swot, Target Audience and USP all remained the same we just added our new research and ideas on to the bottom:
Our final pitch on 2nd May we showed one of our posters which was still in progress. The feedback was that the images being used wasn’t fitting in with the rest of the poster and some of the type was not consistent.
(images were too carton like)
After this session we amended the work and continued with the same concept for the second poster:
Victoria Clegg 