Brand Identity

Screenshot 2019-01-03 at 14.46.10I first started off with a mind map with who I am, what I do, what I like, what I intend to do etc to try help me create a brand for myself. I am not going to lie this was probably the hardest task I have had to do this semester. I found it so difficult to create a logo and was asking for advice and help a lot.

 

After numerous sketches and attempts on illustrator I gave up for a while and left this to the last minute. One of my fellow students (Abbie) offered to help with some designs, but I still just wasn’t happy with one.

Screenshot 2019-01-03 at 14.45.34                                                            (designs By Abbie Duffy)

I started another mind map with the help of Mark and really liked the idea of a piece Lilly and started getting some ideas together with this and this started with me thinking about eyes and my favourite colour green. I was still struggling to come up with a name and a design.

Eventually I drifted away from the picture logo and started thinking about typography, I am now satisfied with the name and logo. I was running out of time with this and I am sure and at some point, I may think about re-branding.