Brand Extension

Strongbow Apple Cider flavoured peanuts

After sketching some ideas, I thought a pack of peanuts would be a great choice. So, I designed the artwork for my packaging in illustrator thinking about the colours the company use for their alcohol products. I looked at their adverts, posters and images that they had produced throughout the years to help me.

Once I chose my colours and designed the images, I then started looking at other brands of peanuts to help me with positioning my images etc.

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After I finished my design, I imported the art boards as material into cinema 4d to create my packaging which I quickly found out I had not set my design out correctly in illustrator which led to my packaging being flawed. I had set it out as though I was creating a poster and had not left enough space around my images.Β I went back and redesigned, moved things around and assured there was enough space. (Lesson learned when designing artwork for 3d shapes and packaging).

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I am really pleased with how my final render turned out, this module has been the most enjoyable and the greatest challenge for me this semester. Cinema 4D is quite a complex app to use but by far the most rewarding when a design is finally complete

I have always been interested in package design etc and this has helped show me what can be achieved. There is still tons of the program that’s completely alien to me and I will need to continue practicing familiarising myself with the difficult effects and stuff.